We are on a mission to help independent restaurants thrive in a digital-first world by making online ordering simple, profitable, and built around real hospitality.

Our Leadership & Advisory Board

Tom Smith

Founder & Chief Executive Officer

Tom utilizes 30 years of marketing services expertise and a deep technical foundation to spearhead digital innovation and scalable growth at COMMERCEPILOT.

With three decades of leadership in the advertising and technology sectors, he possesses a rare ability to translate complex data into actionable strategies that drive revenue.

His extensive background allows him to help restaurant operators optimize their margins while building lasting brand loyalty, ensuring long-term profitability and sustainable market success.

Rob Crews

Advisory Board Member

A restaurant veteran, Rob formerly served as CMO of Church's Chicken and VP International for Wendy's.

Greg Grisanti CRC, CFSP

Advisory Board Member

Greg is a proven culinary innovator and consultant chef with 35+ years leading R&D and quality for major U.S. restaurant brands.

Richard Glass

Advisory Board Member

Richard brings strong industry expertise as a former Quiznos franchisee & as Smoke’s Poutinerie Director of Marketing & Ops.

Michael Brown

Advisory Board Member

A seasoned restaurant executive, Michael formerly served as a

Chick-fil-A franchisee & Zaxby's Director of Guest Experience.